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Beauty Launches, Mergers and Acquisitions

Beauty Brand Japonesque Is Acquired

San Francisco Equity Partners has added the brand to its beauty portfolio.

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By: Jamie Matusow

Editor-in-Chief

San Francisco Equity Partners (SFEP) has acquired the beauty tools and cosmetics brand Japonesque, which has a long history in creating beauty products inspired by the professional makeup tools used in Kabuki theater in Japan. The product line includes makeup brushes, eyelash curlers, tweezers, makeup cases and other beauty accessories. The company also launched color cosmetics, which can be found at retailers in the prestige beauty, drug and mass channels.
 
“We see significant opportunity for growth on both the Japonesque-branded tools and recently launched color cosmetics line in the beauty channel, particularly at Ulta, which is a big opportunity,” said Scott Potter, managing partner at SFEP. “We also see significant growth opportunities in taking the company’s ‘category management’ approach to managing the beauty tools and accessories program for large drugstore and mass retailers to additional customers, as well as continuing to grow with existing retail partners like CVS and Shoppers Drug Mart.”
 

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